Digital Domain and PRG : Empowering creativity and efficiency on Virtual and Post Production
In an exciting development, the renowned visual effects company Digital Domain and the Production Resource Group – PRG have come together to elevate the spectrum of offerings within the VFX and animation industry. This dynamic partnership signifies a significant step forward for both entities, aiming to provide a comprehensive one-stop solution for top-tier visual effects, holographic technology, virtual production and an array of content creation services. This collaborative venture, aptly referred to as a “co-branded” initiative, not only extends the horizons of both Digital Domain and PRG but also promises to reshape the landscape of the industry.
Lala Gavgavian, President and CEO of Digital Domain, shares her vision for this co-branding partnership: “Our co-branding partnership has a clear objective: to retain and expand market share, foster innovative trends, and explore pioneering technologies that redefine the art of storytelling.”
Todd Hoddick, President of Entertainment for PRG, underscores the primary objective of delivering more efficient and cost-effective solutions to studios and producers who collaborate with both organizations. He states, “Through our partnership with Digital Domain, virtual production redefines creative boundaries. It empowers brands in cost-conscious markets and studios catering to diverse consumer preferences.”
Jeroen Hallaert, VP of Production Services at PRG, highlights another crucial aspect of this collaboration: enabling smaller and independent producers to access cutting-edge production technology. PRG’s impressive suite of services includes the revolutionary “Enhanced Environments” virtual production tools. Hallaert remarks, “This innovation streamlines workflows, reshaping collaboration dynamics and enabling real-time creative refinement, from ‘prep’ to ‘post.‘”
Digital Domain, a powerhouse in the VFX industry since 1993, boasts a global presence with offices in Los Angeles, Vancouver, Montreal, Beijing, Shanghai, Hong Kong, Tokyo, and other major cities. On the other hand, PRG, initially established as Harris Production Services in 1983, boasts a remarkable presence with 62 offices spread across 28 countries.
As the collaboration between Digital Domain and PRG gains momentum, it promises to be a game-changer, offering a wide array of VFX and animation services, holographic innovations, and streamlined production processes to clients worldwide. Stay tuned for the exciting developments on the horizon in the world of visual effects and animation, as these industry leaders pave the way for the future of storytelling.”