DNEG Acquires Ziva: A Powerhouse for Next-Generation Digital Entertainment

DNEG, a leading visual entertainment services company, has made a bold move in the realm of digital creation by acquiring the exclusive license to Ziva from Unity. This acquisition signifies a major leap forward for DNEG, solidifying its position at the forefront of visual effects, animation, and gaming.

Unity Ziva: The Secret Sauce for Spectacular Digital Characters

Unity Ziva is a game-changer in the world of digital content creation. This industry-standard toolset empowers artists to craft awe-inspiring digital characters and creatures. What truly sets Ziva apart is its cutting-edge technology:

• Advanced Simulation Capabilities: Ziva boasts sophisticated simulation features that breathe life into digital creations. Muscles, fat, and skin are meticulously simulated, resulting in characters that move and react with unparalleled realism.
• Real-Time Character Creation with Machine Learning: Gone are the days of laborious character development. Ziva leverages the power of machine learning to streamline the creation process, enabling artists to develop highly scalable digital characters with exceptional efficiency and control.
  DNEG’s Legacy of Breathtaking Visuals, Powered by Ziva

DNEG’s VFX and Animation teams have already harnessed the power of Ziva to bring characters to life in blockbuster productions like “Godzilla x Kong: The New Empire,” “Venom,” and the highly anticipated “The Lord of the Rings: The Rings of Power.” The impact of Ziva doesn’t end there. Upcoming projects like “Animal Friends” and “The Garfield Movie” will undoubtedly benefit from Ziva’s innovative features, further solidifying DNEG’s reputation for groundbreaking visual experiences.

Beyond the Screen: DNEG IXP Takes Centre Stage

DNEG’s acquisition of Ziva extends far beyond traditional film and television. This strategic move fuels the growth of DNEG IXP, the company’s immersive experiences division. With Ziva’s technology in their arsenal, DNEG IXP is poised to revolutionize the world of interactive entertainment. Imagine lifelike, digital characters seamlessly integrated into:

• Gaming: Ziva’s capabilities will pave the way for the creation of hyper-realistic in-game characters that blur the lines between reality and simulation.
• Virtual Concerts: Ziva will enable the creation of interactive digital avatars of performers, offering audiences an unparalleled concert experience from the comfort of their homes.
• Theme Park Rides: Ziva characters will take theme park experiences to a whole new level, immersing riders in fantastical worlds populated by believable digital creatures.
• Next-Generation Headsets: The future of virtual reality hinges on realistic avatars. Ziva’s technology is a perfect fit for the development of interactive characters for cutting-edge headsets like the Apple Vision Pro.

DNEG IXP: Crafting Captivating Immersive Experiences

DNEG IXP (Immersive Experiences) brings DNEG’s award-winning creative expertise to the world of brand storytelling. They create super-premium content for businesses, game publishers, and brands, helping them craft breakthrough creative ideas across a wide range of applications:

• Gaming: DNEG IXP helps game developers create immersive and engaging in-game experiences.
• Concerts & Live Events: Imagine attending a concert featuring a digital avatar of your favourite performer, brought to life with stunning realism thanks to Ziva’s technology. DNEG IXP makes such experiences possible.
• Theme Parks: DNEG IXP creates next-generation theme park rides that blur the lines between reality and fantasy with the help of lifelike digital characters. Look no further than Hagrid’s Magical Creatures Motorbike Adventure at Universal Orlando Resort, a prime example of DNEG IXP’s innovative approach.
• Retail & Product Launches: DNEG IXP crafts captivating experiences to grab attention and boost engagement for product launches and retail experiences.
• Location-Based Experiences: DNEG IXP helps brands create immersive experiences in physical locations, transporting audiences to entirely new worlds.

DNEG IXP: A Unique Blend of Expertise

What sets DNEG IXP apart is their ability to combine DNEG’s unmatched creative talent with a unique blend of skills:

• Market Science & Audience Insight: DNEG IXP understands the ever-evolving media landscape and leverages market research to ensure their content resonates with target audiences.
• Technological Acumen: They possess cutting-edge technical expertise, including proficiency with tools like Ziva, to bring groundbreaking ideas to life.
• Production Excellence: DNEG IXP has a proven track record of delivering high-quality productions on time and within budget.

Through DNEG IXP, brands can work directly with the entertainment industry’s most talented minds to craft immersive experiences that leave a lasting impression.

tags: DNEG Acquires Ziva, VFX, Animation, double negative